Adaptive dynamic advertising for live streaming.
Capture attention and drive actions in a heartbeat with our next-gen personalized ad video formats — built for live TV, streaming, and digital.
Sample Extratime Cloud execution loop · synthetic data
How it works
One platform. Every live moment.
Extratime sits between your data and the broadcast — translating live signals into personalized inventory in real time.
Connect your data
Plug in sports stats, CRM, betting odds, e-commerce, and any API — Extratime ingests every signal.
Create dynamic templates
Design once. Personalize across audience, geography, language, and live moment — automatically.
Automate real-time updates
Rule-based logic updates the ad creative during the live event, in milliseconds.
Distribute everywhere
Push to any video production system — broadcast, streaming, social, or programmatic — instantly.
Formats
Every format the broadcast needs.
Seamless, non-disruptive ad formats that enhance viewer engagement while preserving a smooth content experience — rendered live by the same execution engine.
Contact
Stand out with Extratime.
Book a 30-minute walkthrough with the Extratime team. We'll show a live execution loop on a recent match and map it to your inventory.
⌖Remote-first · Europe & Americas