Adaptive dynamic advertising for live streaming.
Capture attention and drive actions in a heartbeat with our next-gen personalized ad video formats.
GOAL — 23'
Composited into program out · 0.3s
MIDFIELD
HOM · #10
412
Passes
37
Final third
One platform. Every live moment.
Extratime sits between your data and the broadcast — translating live signals into personalized inventory in real time.
Connect your data
Plug in sports stats, CRM, betting odds, e-commerce, and any API — Extratime ingests every signal.
Dynamic templates
Design once. Personalize across audience, geography, language, and live moment — automatically.
Real-time rules
Rule-based logic updates the ad creative during the live event, in milliseconds.
Distribute everywhere
Push to any video production system — broadcast, streaming, social, or programmatic — instantly.
Sponsored
BRAND
Matchday boost is live
Big chance at 52' — odds enhanced for the next 5 minutes.
SCAN TO CLAIM
extratime.io
BRAND
While the referee checks the monitor, a personalized creative takes the paused feed — chosen per viewer.
Ball possession
58%
Home
42%
Away
Team stats
Player stats
Sponsored Score-bug
1 / 8Always on screen — the sponsor rides the score from the first minute.
Built for live sports. Designed for moments.
Full-time · 2–1
Stand out with Extratime.
Book a 30-minute walkthrough with the Extratime team. We'll show a live execution loop on a recent match and map it to your inventory.
Adaptive dynamic advertising for live streaming.
Capture attention and drive actions in a heartbeat with our next-gen personalized ad video formats.
Sponsored Score-bug
Always on screen — the sponsor rides the score from the first minute.
GOAL — 23'
BRANDComposited into program out · 0.3s
Full-screen Bumper
GOAL — the placement takes the whole screen before the replay ends.
MIDFIELD
Lower-third
Live stat card animates in over the feed — data straight off the wire.
One platform. Every live moment.
Extratime sits between your data and the broadcast — translating live signals into personalized inventory in real time.
Connect your data
Plug in sports stats, CRM, betting odds, e-commerce, and any API — Extratime ingests every signal.
Dynamic templates
Design once. Personalize across audience, geography, language, and live moment — automatically.
Real-time rules
Rule-based logic updates the ad creative during the live event, in milliseconds.
Distribute everywhere
Push to any video production system — broadcast, streaming, social, or programmatic — instantly.
DOOH · Digital billboard
Stadium · LED perimeter
Sponsored
BRAND
Matchday boost is live
Big chance at 52' — odds enhanced for 5 minutes.
SCAN TO CLAIM
extratime.io
L-shaped Banner
Perimeter unit wraps the live feed without covering play.
BRAND
A personalized creative takes the paused feed — chosen per viewer.
Watch offerPicture-in-Picture
VAR pause — the feed compresses beside a personalized creative.
GOAL 88' · ODDS SHIFT
Odds Strip
Late winner — odds re-render across every regional feed.
Match Facts
Full-time summary — heat map, possession, player of the match.
Ball possession
58%
Home
42%
Away
Team stats
Player of the match
MIDFIELD · #10
Full-time · 2–1
Stand out with Extratime.
Book a 30-minute walkthrough with the Extratime team. We'll show a live execution loop on a recent match and map it to your inventory.