Adaptive dynamic advertising for live streaming.
Capture attention and drive actions in a heartbeat with our next-gen personalized ad video formats.
GOAL — 23'
Composited into program out · 0.3s
MIDFIELD
HOM · #10
412
Passes
37
Final third
One platform. Every live moment.
Extratime sits between your data and the broadcast — translating live signals into personalized inventory in real time.
Connect your data
Plug in sports stats, CRM, betting odds, e-commerce, and any API — Extratime ingests every signal.
Dynamic templates
Design once. Personalize across audience, geography, language, and live moment — automatically.
Real-time rules
Rule-based logic updates the ad creative during the live event, in milliseconds.
Distribute everywhere
Push to any video production system — broadcast, streaming, social, or programmatic — instantly.
Sponsored
BRAND
Matchday boost is live
Big chance at 52' — odds enhanced for the next 5 minutes.
SCAN TO CLAIM
extratime.io
BRAND
While the referee checks the monitor, a personalized creative takes the paused feed — chosen per viewer.
Ball possession
58%
Home
42%
Away
Team stats
Player stats
Sponsored Score-bug
Always on screen — the sponsor rides the score from the first minute.
Built for live sports. Designed for moments.
Full-time · 2–1
Stand out with Extratime.
Book a 30-minute walkthrough with the Extratime team. We'll show a live execution loop on a recent match and map it to your inventory.